By Barbara Roy, Content-Communications Strategist, Writer & Career Coach
I'm pleased to say, the brand identity crisis reflected in the above position title, "Content-Communications Strategist, Writer & Career Coach", will no longer accompany my blog posts once our new career services website is launched.
"By providing dedicated platforms for each service, we will be able to make it easier for clients to purchase products and services, request quotes, book content consultations or career coaching sessions, choose from a greater variety of services options, and gain access to valuable courses, tools, templates, and free content that is currently largely absent from the website."
With clients for, both, content creation services and career coaching growing, I made the decision to separate Scarlettown Communications' services into two distinct divisions to improve customer experience. By offering each service on its own, dedicated platform, we will be able to make it easier for clients to purchase products and services, request quotes, book content consultations or career coaching sessions, choose from a greater variety of services options, and gain access to valuable courses, tools, templates, and free content that is currently largely absent from the website. Presently, sites planning is in progress and services are expected to be structured as follows:
SC Customer-centric Content Strategy, Writing, & Design
Consultations packages & hourly sessions: content marketing, management, and execution; communications strategy, planning, development, and activation; change management; information/content architecture
Core business, product, and services branded content development
Website content architecture audit/analysis, recommendations, and copywriting
Social media editorial calendars, campaigns, monthly posts content, and ad writing
Blog articles
Content SEO
Collateral (digital brochures, case studies, whitepapers, customer stories, newsletters, sales kits, and more)
BLOG: This Content Business (talks about content creation, design, branding, marketing, user experience, and customer experience, acquisition, and retention)
SC Career Services & Coaching
Career coaching packages & hourly sessions
Resume packages, LinkedIn profiles
Courses
Videos
eBooks
Career services and resources for members
BLOG
Keep an eye on this blog for more to come on content and career services site launches.