STRATEGIC PLANNING
CONTENT & COMMUNICATIONS
TECHNICAL WRITING
-
Goals Planning
-
Content Strategy
-
Customer Data Synthesis
-
Research
-
Information Architecture
-
Communities Architecture & Restructuring
-
Auditing
-
Inventorying
-
Web Refresh Planning
-
Internal & External Comms Strategy, Planning & Execution
-
B2B / B2C / B2E
-
Editorial Calendars
-
Social Media Plans
-
Change Plans
-
Audience Analysis
-
Metrics Reporting & Analysis
-
Source Content, Core Messaging
-
Personas
-
Sales Enablement
-
Branding
-
Program Materials
-
Style Guides
-
Website Copy
-
User Experience (UX) Content
-
User Interface (UI) Process Flows Evaluation
-
Landing Pages
-
Scripts
-
Videos
-
Storyboards
-
Cover Stories
-
Articles
-
Blog Posts
-
Press Releases
-
Case Studies
-
Whitepapers
-
Success Stories
-
Templates
-
Promotions
-
Marketing Collateral
-
Resumes & Cover Letters
-
LinkedIn Profiles
-
Partner Communications
-
Executive Communications
-
Marketing Campaigns
-
Meetings in a Box
-
Messaging Packages
-
E-campaigns
-
Newsletters
-
Comms Kits
-
At-a-glances
-
Side-by-sides
-
Release Communications
-
Product Content
-
Support Documentation
-
Knowledge Base Architecture & Content Development
-
Application & Operations Process Documentation
-
Manuals
-
Reference Guides
-
Tutorials
-
Courses
-
Workbooks
-
Videos
-
Flow Charts
-
Instructions
-
Help Content, FAQ, Contextual, In-app, Pop-ups, Auto Responses
-
Jive Development
-
Communities Architecture & Restructuring
“Barbara is a creative, detail-oriented content manager. She was very responsive to design changes and was able to adapt the content accordingly. I especially applaud her ability to work under tight deadlines.”
—Nikhil C., Senior Product Manager, eBay, Inc.